Category Archives: Search Engine Optimization

SharePoint WCM Content Types with a Document Library

Another powerful use of SharePoint 2010 WCM content types is using them with document libraries. This combination gives you the ability to further organize your content into a theme relevant structure which is vital for quality SEO efforts. How? For … Continue reading

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Theme Relevant Content – Part 2

With SharePoint 2010  Web Content Management (WCM) also comes enterprise grade content classification functionality. Arranging content on a page is handled using page layouts. A page layout dictates what type of content goes on a page, and how it is … Continue reading

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Theme Relevant Content – Part 1

It’s worth mentioning that we are not talking about the SharePoint 2010 theme which allows you to control the look/feel of your site via styling. We are talking about the overall subject matter of your site. In terms of a … Continue reading

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About SharePoint 2010 Web Content Management Pages

“Web Content Management” or “WCM” is the new way of saying Content Management System or “CMS”. SharePoint 2010  published pages have a great deal of code behind them, which spills over into the browser facing HTML. This includes JavaScript, CSS … Continue reading

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SharePoint 2010 SEO: (WCM Sites and CMS Sites)

Although SharePoint 2010  Web Content Management (WCM) is search engine neutral, if not search engine friendly, your content authors still need to be SEO aware. Many CMS solutions offer the ability for multiple authors to manage content, this should not … Continue reading

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Keep track of your SharePoint 2010 pages and your site will take care of itself!

A page needs to have a point: Like any web site, a SharePoint 2010  WCM site will consist of multiple sections. Most likely sibling and child sites will be used to form these sections of the overall site. These sibling … Continue reading

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SiteMaps (for spiders, not humans)

A SiteMap is a way to describe the pages of your site to a search engine. It also provides the mechanism for letting search engines know when your pages have been added, removed or otherwise modified. A SiteMap file is … Continue reading

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SEO – What NOT to do

Many things factor into overall ranking of a web site. Some of the more obvious ones include: site availability, amount of content, keyword density, etc… But what about the things that harm your sites rankings which you may be doing … Continue reading

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Fresh Content (for humans, not spiders)

If you are using SharePoint 2010 as a public facing web site in “CMS” mode (in other words; basing your site on the “Publishing with workflow” template), than you are very well positioned to meet the “fresh content” requirements. Do … Continue reading

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Why SEO?

As you may have already learned the hard way, there is not much point in having the best prices or services and all around coolest website on Earth if nobody knows it’s there! A fundamental oversight can easily be avoided … Continue reading

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