Category Archives: Search Engine Optimization

Consider adding Rich Snippets to your SEO war-chest for improved ranking and findability

Snippets are the little descriptions displayed about the link on search results pages.  For a long time now, snippets have been auto-generated by Google and you had little control over what the snippet would be – other than the fact … Continue reading

Posted in Search Engine Optimization, SEO, SharePoint | 2 Comments

SharePoint Workflow for SEO

I’ve mentioned using SharePoint workflows as a way to ensure proper SEO techniques are being applied to your content.  Here are the steps involved with standing up these workflows: Here are the steps required for creating a workflow using the … Continue reading

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SharePoint 2010 Page Weight (Part 2)

The new SharePoint 2010 site I stood up in my previous post will serve as the test case as we progress through our SharePoint page diet.  The previous post “SharePoint 2010 Page Weight (Part 1)” also explained how to save … Continue reading

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SharePoint 2010 Page Weight (Part 1)

Let’s face it, SharePoint 2010 pages are pretty heavy and could stand to lose a few KB’s in order to really fly!  I just stood up a blank publishing site and then using IE saved it to my HD.  Although … Continue reading

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SharePoint 2010 SEO Fundamentals

Many things factor into overall ranking of a web site. Some of the more obvious ones include: site availability, amount of content, keyword density, etc… But what about the things that harm your sites rankings which you may be doing … Continue reading

Posted in CMS, Content Management, Search Engine Optimization, SEO, SharePoint, WCM | 1 Comment

How to Use Google Analytics with SharePoint 2010

Google Analytics (GA) is cool.  It’s robust enough for the major analytic components and you just can’t beat the value – mainly because it FREE!  GA is a web analytics package provided free by Google.  You sign up, plug some … Continue reading

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Overlooked, Underestimated or Otherwise Ignored

Here are some techniques I use with SEO efforts which I feel are easily overlooked:  Domain registration, keyword density matching, page weight, page name, page title, domain forwarding and search engine registration.  One of the easiest things to do is … Continue reading

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SharePoint 2010 Theme Relevant Content

It’s worth mentioning that we are not talking about the SharePoint 2010 theme which allows you to control the look/feel of your site via styling. We are talking about the overall subject matter of your site. In terms of a … Continue reading

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Content is King – Keeping SharePoint WCM Site Content FRESH

Keeping your sites content fresh is pretty vital when keeping search engine optimization concerns in proper perspective.  In fact, keeping fresh content is pretty important regardless of what your perspective on SEO.  It has been said that on the internet, … Continue reading

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SharePoint 2010 WCM SEO Quick Start Guide

So you have a SharePoint site and now you’re ready to optimize it? Here are the high level steps involved with ensuring your WCM site is ready for the internet search engines. Step 1: Make a list of the search … Continue reading

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