Category Archives: Content Management

Content is King – Keeping SharePoint WCM Site Content FRESH

Keeping your sites content fresh is pretty vital when keeping search engine optimization concerns in proper perspective.  In fact, keeping fresh content is pretty important regardless of what your perspective on SEO.  It has been said that on the internet, … Continue reading

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Web Analytics: Tracking Traffic Trends and Growth for a SharePoint 2010 WCM Site

Where is your traffic coming from? What time of day? How are they finding your site and just as important; how are they NOT finding your site when they would benefit from its content? Tracking what your WCM site users … Continue reading

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How does information architecture (IA) have anything to do with search engine optimization (SEO)?

Do not exclude SEO considerations when hammering out your SharePoint 2010 WCM site IA. Keeping people coming back to your WCM site is a product of a sound SharePoint SEO strategy. Careful consideration should be applied to overall look and … Continue reading

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The Built In SharePoint 2010 Search Engine

These days, if your site does not have its own search engine, it’s almost insulting to your users. The OOTB SharePoint WCM Search Engine gives your site robust and highly flexible search functionality which will be noticed by your users. … Continue reading

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SharePoint 2010 WCM SEO Quick Start Guide

So you have a SharePoint site and now you’re ready to optimize it? Here are the high level steps involved with ensuring your WCM site is ready for the internet search engines. Step 1: Make a list of the search … Continue reading

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