Category Archives: Analytics

Tracking Campaign Performance with SharePoint 2010 KPI

Tracking the health of your campaigns is a required evil.  It’s not always the most glamorous thing sifting through numbers and comparing goals, conversations, statistics, etc…  Fortunately this can be simplified using SharePoint 2010 KPI’s.  Google reports can be scheduled … Continue reading

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How to Use Google Analytics with SharePoint 2010

Google Analytics (GA) is cool.  It’s robust enough for the major analytic components and you just can’t beat the value – mainly because it FREE!  GA is a web analytics package provided free by Google.  You sign up, plug some … Continue reading

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Web Analytics: Tracking Traffic Trends and Growth for a SharePoint 2010 WCM Site

Where is your traffic coming from? What time of day? How are they finding your site and just as important; how are they NOT finding your site when they would benefit from its content? Tracking what your WCM site users … Continue reading

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