SharePoint leading the Social Software in the Workplace Magic Quadrant

It’s not a big surprise to me that SharePoint is leading the Social Software in the Workplace Magic Quadrant.  However, I am wondering how long Gartner is going to refer to collaboration as “social networking.”  Most organizations I speak with recoil from the “scary” term “social networking.”  This is understandable because the first thing they think of when they hear this term is Facebook (wasting company time sharing photo’s of your cat) or LinkedIn (wasting company time trying to find a new job), etc… The fact is, the term Social Networking has this stereotype, and there’s nothing we can do about it.  The collaborative features and capabilities social networking has exposed are being wildly adopted inside the firewall because they work (but don’t call it social networking in front of your boss, we’ll just call it collaboration 😉

SharePoint in Gartners Social Networking Software Magic Quadrant
The SharePoint User Group social network site ( runs on the SharePoint platform, and as the Community Manager and can tell you that we had way more capabilities than we needed at launch time, and even to this day.  This allows us to keep rolling out new things over time as demand for these things increase.  All we really had to do was provide a Member Centric UI and enable the features required for a successful online community, all the while exploiting the power of SharePoint (Search, Collaboration, Document Management, Workflow, Security, Content Retention Policies, etc…) as needed.  In fact, this Magic Quadrant is focusing on Social Networking, but SharePoint is also leading in the Collaboration quadrant, Search, Content Management, and more… 

I’ve said it before, and I’m saying it again now, Microsoft has been in the “Social Networking Software” game long before the term “Social Networking” was a buzz word.

About Sean Bordner

CEO, Solution Architect, Co-Author of SharePoint for Nonprofits, Contributing Author MCT, MCTS, MCSD, MCP, MCAD
This entry was posted in Collaboration, SharePoint, Social Networking. Bookmark the permalink.

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