About SharePoint 2010 Web Content Management Pages

(c) Sean Bordner

(c) Sean Bordner

“Web Content Management” or “WCM” is the new way of saying Content Management System or “CMS”. SharePoint 2010  published pages have a great deal of code behind them, which spills over into the browser facing HTML. This includes JavaScript, CSS references, in-line styling, forms and more. This is bad news for SEO efforts as it tips the page code vs. content ratio in favor of code when a page has little content. The “Title” tag of course exists, but what about html meta tags like “description” or “keywords”? When you view the source of a SharePoint published page, you will see the following html meta tags:

  • meta http-equiv=”Content-Type” content=”text/html; charset=utf-8″
  • meta http-equiv=”Expires” content=”0″

You might notice the absence of the “description” tag and the “keywords” tag. We will cover options available to reclaim these tags and populate them accordingly.

About Sean Bordner

CEO, Solution Architect, Co-Author of SharePoint for Nonprofits, Contributing Author NothingButSharePoint.com MCT, MCTS, MCSD, MCP, MCAD
This entry was posted in Search Engine Optimization, SEO, SharePoint. Bookmark the permalink.

2 Responses to About SharePoint 2010 Web Content Management Pages

  1. Brendan says:

    So, where did the keywords tag go? When I enter in keywords into our keywords content field, what happens to them? I had assumed they were being used but when I look at the source, they are not there.

    • Sean Bordner says:

      SharePoint 2010 keywords come in two flavors: Keywords and Enterprise Keywords.
      Neither of which are used for HTML Meta-Data such as the meta keyword tag (which I think you are looking for by viewing the page source).
      SP Keywords – stored in site column
      SP Enterprise Keywords – stored in term store
      HTML Meta Keywords – stored in HTML markup of page (They used to be heavily used by internet search engine algorithms. I personally feel it is highly unlikely any of the major internet search engines place much value on what a human “says” a page is about, when they actually already know every word and phrase on the page).

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